That's why we've partnered with TwitterUK to highlight our guidance at the top of coronavirus-related search terms. Twitter also released an update to its policy on synthetic and manipulated media. Content that poses a risk to public safety will be removed. All posts that show signs of fabrication or manipulation will be marked with a label—granted that none slip through the cracks.
We know that some Tweets include manipulated photos or videos that can cause people harm. Notably, a post tweeted by U. Labels have also been brought back to identify politicians in the run-up to the U.
Source: Twitter. Twitter banned political ads in October last year. But as political and public safety pressures mount, debates about deep fakes, hateful content and behaviour, and disinformation will undoubtedly give rise to policy tweaks and further developments.
When you want to know what's happening around elections, context matters. We're partnering with ballotpedia to launch two initiatives that make it easier to identify US political candidates on Twitter.
The death of George Floyd, an unarmed Black man, at police hands in late May reignited the Black Lives Matter movement, both online and offline. On Twitter, use of the BlackLivesMatter hashtag hit unprecedented levels, peaking with an 8.
But more noteworthy than volume is the number of people involved in the conversation. Source: Pew Research Center. The magnitude and importance of the Black Lives Matter movement has raised the stakes for social activism. Brands that opt out of participation are noticed for their silence.
For brands that opt in, simply taking a stand is no longer enough. Consumers and activists want to see brands take action. This billboard is near the Vine City Atlanta neighborhood where I grew up. Special, Twitter Blackbirds GodisRivera. Thank you. Racism is not a difference of opinion. Jack Dorsey will remain as de facto tweeter-in-chief, but many are wondering what this means for his future with the company.
What does this mean for business on Twitter? Well, the new partnership deal comes with some aggressive targets for the CEO.
Twitter has lagged behind other platforms when it comes to growth of its user base. Earnings in were mixed. Advertising—another area where the platform has lagged—is also a key focus of the pact.
Since June, select Twitter users have been able to test a feature that lets them add second audio clips to their tweets. While the rollout has been limited, the announcement sparked a lot of buzz. Rolling out today on iOS, you can now record and Tweet with audio. As Twitter product designer Maya Gold explained , audio tweets are ideal for musicians, podcasters, comedians, and other storytellers—of which there are many on the platform. Twitter Voice is a great way to release teasers of upcoming tracks or episodes.
Twitter predicts that audio longer than 30 seconds will be most popular. These topics can be tailored to the people you interact with, your interests, and your location. Sometimes brands also promote hashtags or phrases, which may land them in the trending topics section.
You'll see these topics marked as "Promoted". There's a lot happening on Twitter at any given time. You can scroll through a wide range of trending topics all in one go. To get the most out of Twitter Trends, you'll have to help Twitter show you trends you're most interested in.
These include geographic preferences so that you only see location-based trends depending on where you are. Here you can also choose a specific region that you want to see trending topics from. You can also decide if you want Twitter to personalize trends further based on your interests, rather than just showing your trends based on your location. To personalize the trending topics Twitter shows you, simply follow the steps below.
From these pages, you can tailor your preferences to reflect the kind of content you want to see on your Trends page based on where you are and the areas you want to keep an eye on. Make sure you have both Location and Personalization selected in this section so Twitter knows to show you trends based on these selections. Just like you can follow specific people on Twitter, you can also follow overall topics so you can view a wide range of posts around a particular topic.
This is a great way of keeping up-to-date on the topics you're interested in and finding more accounts to follow, including influential Twitter users, in that niche. Here you will find a wide range of topics recommended to you by Twitter. Under the main topics you will also find a wide selection of sub-topics that you can follow. This helps Twitter hone in on the topics you want to see more of, so be as specific as possible when selecting these.
For the best Twitter experience, you need to personalize your trend preferences. Twitter now lets you personalize the trending topics you see based on a few factors. You can set geographic preferences so that you only see location-based trends depending on your current location.
Within this setting, you can also choose a specific region whose trends you want to see. From these pages, you can tailor your preferences to reflect the kind of trends you want to see on your feed. For Twitter to accurately show you trends you are interested in, you also need to give it data to work with. This means following accounts, interacting with with posts about your niche, industry or interest, and being active enough on the platform that it begins to recognize more of your interests.
While the Trends page will show you popular Twitter hashtags and topics according to your interests, it might not always predict what you want to see. Sprout Social also lets you set up more complex queries that can help you track trending topics on Twitter. Using Twitter trending topics as a starting point, social listening can help you hone in on the most important news, conversations and influential accounts that are active at a given moment.
This helps you stay on top of emerging trends that your audience is already buzzing about and maintain a competitive advantage. Just like you can follow specific people on Twitter, you can now follow overall topics so you can view a wide range of posts on a certain subject.
This is a great way of expanding your base of followed accounts meaningfully and finding out who is influential in specific topic areas. You need to know how to use this information to market your brand, build better campaigns and connect with your audience.
Twitter trends can help you understand the sentiment around trending topics and how people are responding to them. A quick browse through the Tweets can reveal how your audience generally feels about the product. While this might have made sense as a viral marketing strategy early on, Twitter users have become more sophisticated about how the platform works, and no longer like seeing companies participating in unrelated trends just to stay visible.
Twitter gives you an at-a-glance look at what is going, at that moment, on social media.
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